Earlier this month, Microsoft Partner Sales Executive, Justin Slagle, wrote a great article with a simple message: “You should stop pitching Office 365!” No, Justin has not gone rogue. He is trying to teach his partners a valuable lesson about differentiation. Office 365 has become a household name among businesses small and large and enjoys a dominant position in the market. On the surface this seems like a good thing for Microsoft partners but this actually creates several problems for resellers:
- Even though Microsoft has done a good job of carving out opportunities to add value to Office 365 for partners, they still sell it directly on their web site and through Enterprise Agreements.
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The post Why Office 365 Resellers Will Fail, Part 1: Stop Pitching Office 365! appeared first on BitTitan Blog.